In 2015, my girlfriend (now fiance) was diagnosed with an autoimmune disease. Long story but in the end diet and removing toxins and chemicals had the most benefit. Being in the teeth whitening game, inspiration struck. I noticed most major teeth whitening brands had unnecessary chemicals in their formulas that had no effect on whitening except they were cheap.
So I founded Cali White on 3 beliefs:
Keep it Real
Made in USA